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Transforming the Corporate Culture

Posted By Jeff Moad, September 04, 2012 at 11:31 AM, in Category: The Adaptive Organization

09-04-2012_-_Picture_-_Transforming_the_Corporate_Culture.jpg“If we can leverage the collective brain power of our workforce to drive cost savings and growth, we will create a competitive culture that will drive our future growth in both revenue and jobs,” says VirTex Assembly Services’ CEO Brad Heath.

Q: What is the most pressing issue facing the manufacturing industry right now?

A: I think the most pressing issue facing the manufacturing industry is the shortage in the manufacturing workforce and the lack of understanding of what modern manufacturing is all about. I don’t believe that either the government or the public understands the role of manufacturing in the 21st century. The impact of computers and technology has created a modern manufacturing advantage that we need skilled workers to leverage.

Q: What is the most important corporate initiative you are involved in at the moment?

A: The most important initiative is the transformation of our corporate culture to get everyone thinking like owners. If we can leverage the collective brainpower of our workforce to drive cost savings and growth, we will create a competitive culture that will drive our future growth in both revenue and jobs.

Q: What will be the most important leadership quality for manufacturing executives to possess over the next five years?

A: An understanding of the diversity of the modern workforce. With baby boomers, Gen X, and Gen Y all working in the same roles, the skill set to deal differently with the range of values, goals, and habits will be a huge necessity to creating an effective organization.

Q: What will be the greatest opportunity for manufacturers over the next five years?

A: Leveraging technology and business analytics to create the ability to analyze the huge amounts of data at our disposal. Filtering this data into usable and actionable chunks will allow manufacturers to be more agile and adaptable than we have ever been able to be in the past.

Q: What is your favorite activity outside of work?

A: Bicycle riding and hanging out at the lake.

Brad Heath, a member of the
Manufacturing Leadership Council's
Board of Governors, is the President
and CEO of VirTex Assembly Services


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Written by Jeff Moad

Jeff Moad is Research Director and Executive Editor with the Manufacturing Leadership Community. He also directs the Manufacturing Leadership Awards Program. Follow our LinkedIn Groups: Manufacturing Leadership Council and Manufacturing Leadership Summit



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